Campaigns which distills complex ideas into a clear story that builds trust and stays true to a brand’s DNA.

5 Projects

Developed in close collaboration with teams at Good Morning Studio, Bugaboo, and Mono.

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Luxilon x Wilson Product Launch

2022
The campaign launch for Eco Power, the first tennis string made from 100% recycled PET bottles, showcased its journey and reinforced Luxilon’s leadership across film, social, digital, and print. View case study.

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Polaroid Gen2 Product Launch

2023
This campaign launched with OOH, digital and print — showcasing Polaroid's unique photography and reframed analog imperfections as unique features. View case study.

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Bugaboo Product Launches

2019 – 2020
Supported creative direction, photoshoots, and campaign rollouts for five product launches, crafting franchise identities and highlighting benefits to engage a new generation of consumers.

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Apple Product Launches

2010 – 2014
Supported Apple’s global campaigns including Valentine’s, Back to School, WWDC, and Holiday with visual conceptualization across retail and online.

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Target Grocery Category Launch

2011
To elevate Target’s grocery launch, we created a fashion-inspired campaign, setting products as the heroes in a sleek, white environment, with elements across print, digital, billboards, and in-store giveaways that reimagined grocery as only Target can. View case study.
 

The website of Kirsten Camara — social designer, systems thinker, maker

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