Brand identities grounded in personal stories and optimism — designed to be modular, ownable, and easy to iterate across channels.

7 Projects

Developed in close collaboration with teams at Good Morning Studio, Omek, and adidas Global Brand Design.

RF x Wilson Brand & Identity

2023 – 2024
Launched Wilson’s sub-brand celebrating Roger Federer’s legacy, leading creative direction, logo design, typography, color, visual style, and video direction.
  View case study.

Home of Sport Retail Identity

2022 – 20233
A scalable visual system for a global store rollout across six continents — honoring the diversity and plurality of humanity.

Omek Brand & Identiy

2018 – Ongoing
A platform for the global bicultural community, Omek’s brand identity was built from the ground up—from the logomark and fonts to the website, color palette, and event materials. View case study.

Ravensburger Play+ Brand

2022 – 2023
Launch of a new infant and toddler brand for Ravensburger, Europe’s trusted toy brand—reimagined for the modern parent with brand strategy, creative direction, packaging, and social media.

Creators Unite Platform

2018
Developed a modular system and identity for adidas’s sales event, unifying campaign elements across identity, illustration, events, environmental, editorial, and digital platforms. View case study.

Various Logo Marks

2010 – 2024

Tote+Pears Brand

2021
Style guide encompassing color, typography, and image direction for an audience insights and strategy studio, built on the theme of layers and authentic persona development.
 

The website of Kirsten Camara — social designer, systems thinker, maker

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