Campaigns which distills complex ideas into a clear story that builds trust and stays true to a brand’s DNA.

5 Projects

Developed in close collaboration with teams at Good Morning Studio, Bugaboo, and Mono.

Luxilon x Wilson Product Launch

2022
The campaign launch for Eco Power, the first tennis string made from 100% recycled PET bottles, showcased its journey and reinforced Luxilon’s leadership across film, social, digital, and print. View case study.

Polaroid Gen2 Product Launch

2023
This campaign launched with OOH, digital and print — showcasing Polaroid's unique photography and reframed analog imperfections as unique features. View case study.

Bugaboo Product Launches

2019 – 2020
Supported creative direction, photoshoots, and campaign rollouts for five product launches, crafting franchise identities and highlighting benefits to engage a new generation of consumers.

Apple Product Launches

2010 – 2014
Supported Apple’s global campaigns including Valentine’s, Back to School, WWDC, and Holiday with visual conceptualization across retail and online.

Target Grocery Category Launch

2011
To elevate Target’s grocery launch, we created a fashion-inspired campaign, setting products as the heroes in a sleek, white environment, with elements across print, digital, billboards, and in-store giveaways that reimagined grocery as only Target can. View case study.
 

The website of Kirsten Camara — social designer, systems thinker, maker

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